Project Description

Our client aims to turn a vacant brownfield site, adjacent to Great Yarmouth’s Pleasure Beach, into an iconic new leisure site. The Edge will provide high-quality facilities, including a hotel, restaurants, a cinema and casino.

The Project

Phase I:

81 bed budget hotel

6,000 sq ft Beefeater restaurant

165 car parking spaces

Phase II:

An 8-screen cinema

Five restaurants – comprising 18,950 sq ft

Indoor play area – 6,000 sq ft


Phase III: 

Large Casino

Our Role – Development Management


  • A resolution to grant planning permission was consented in July 2017.
  • Phase I, comprising the 81-bed Premier Inn hotel, 6,000 sq ft Beefeater Restaurant and 165 car parking spaces, is now completed.